FOCL: Brand Overview
FOCL launched in 2018 in the United States and operates from American hubs with manufacturing partners across the country. The brand frames itself as plant-powered wellness rather than a pharmaceutical alternative, which matters in Australia’s cautious regulatory climate. Its range combines CBD with botanicals and adaptogens, keeping the language focused on everyday wellbeing rather than health outcomes. Transparency sits at the centre of its proposition.
Australian availability currently remains Not disclosed by brand, so local buyers would likely be assessing FOCL as an import. Pricing, shipping, and payments therefore reference U.S. systems first, with Australian implications noted where possible. FOCL publishes batch COAs publicly and flags spectrum type clearly on product pages, helping shoppers filter by THC sensitivity or flavour preferences. That clarity benefits first-time buyers as much as experienced CBD users.
FOCL sells both broad-spectrum and full-spectrum formats, giving customers a straightforward choice depending on their stance toward THC. Broad-spectrum products are positioned for those who want CBD without THC; full-spectrum lines include trace, federally compliant THC. The brand communicates those distinctions plainly, which reduces confusion at checkout. Good communication helps.
FOCL: Key Facts
- Founding year: 2018
- HQ country: USA
- AU presence: Not disclosed by brand
- Positioning: Plant-based wellness with CBD plus botanicals and adaptogens
- THC stance: Broad-spectrum (THC-free) and full-spectrum (includes trace THC) offered
- CBD Oils: Available
- CBD Gummies: Available
- CBD Capsules: Not available
- CBD Topicals: Available
- CBD Vapes: Not disclosed by brand
- CBD Pet products: Available
- Full-spectrum CBD: Available
- Broad-spectrum CBD: Available
- Isolate CBD: Not disclosed by brand
- Strengths & sizes: Gummies typically 25–50 mg each; oils listed at 1000–3000 mg per bottle
- Extraction: Supercritical CO₂
- Hemp origin: USA farms using organic and sustainable practices
- Certifications: Third-party testing via ISO 17025 laboratory
- Carrier/base: Organic MCT oil for drops; mentholated botanicals for topical
- Vegan/allergen notes: Vegan, non-GMO, gluten-free labelling on-site
- COA access: Public, batch-specific PDFs
- Testing scope: Cannabinoids, heavy metals, pesticides, microbials, residual solvents, mycotoxins
- Batch testing frequency: Batch-based COAs
- Returns window: 60 days
- Subscription discount: ~20% plus free shipping on U.S. orders
FOCL: Product Range & Who It Suits
FOCL’s portfolio covers gummies, oils, a cooling topical, and a pet tincture, with gummies taking centre stage. Flavours and textures receive clear emphasis, which helps those who prefer a straightforward, tasty format over droppers and measuring. Typical strengths cluster around 25 mg per gummy with select lines at 50 mg; total jar content varies by product. Potency options remain simple, which keeps choice fatigue low.
FOCL’s Broad Spectrum Drops come in 1000 mg and 3000 mg strengths using organic MCT oil as a base. These oils appeal to users wanting flexible serving control, minimal ingredients, and neutral taste profiles. The Deep Relief Cooling Cream features 1000 mg CBD with sensory botanicals like menthol, eucalyptus, camphor, arnica, and aloe. That profile targets users seeking a topical experience without ingesting CBD. Simple, targeted formats help different preferences.
The brand also lists full-spectrum choices, including sleep-oriented drops that incorporate trace THC within U.S. limits. Those lines suit buyers comfortable with full-spectrum profiles who want a classic hemp experience. Conversely, anyone avoiding THC for personal, work, or testing reasons can stay entirely within FOCL’s broad-spectrum catalogue. Clear labels make selection fast.
Australian shoppers evaluating FOCL will likely weigh flavour, discretion, and THC stance first, given local norms and workplace considerations. Gummies suit taste-first buyers and casual routines; oils suit those who like simple formulas or want to fine-tune amounts; topicals suit targeted, non-ingestible use; pet drops suit households managing animal wellness preferences. The range avoids complicated stacks or hard-to-parse ingredients, which keeps the learning curve modest. Choice feels manageable.
Forms & Types audit
- CBD Oils — Available: Broad Spectrum Drops 1000 mg; Broad Spectrum Drops 3000 mg
- CBD Gummies — Available: Lines positioned for sleep, calm, mood; 25–50 mg per piece typical
- CBD Capsules — Not available
- CBD Topicals — Available: Deep Relief Cooling Cream 1000 mg
- CBD Vapes — Not disclosed by brand
- CBD Pet products — Available: Pet Relief Drops
- Full-spectrum CBD — Available: Selected drops with trace THC flagged on labels
- Broad-spectrum CBD — Available: Oils and multiple gummy lines, THC-free positioning
- Isolate CBD — Not disclosed by brand
FOCL: Quality, Sourcing & Extraction
FOCL states that its hemp is grown in the United States using organic and sustainable farming practices. While third-party organic certifications are not detailed brand-wide, product pages consistently lean into clean ingredient decks and straightforward excipients. The oils use organic MCT, while the topical lists a concise roster of familiar plant extracts and counter-irritants. Simplicity supports consistency.
Extraction employs supercritical CO₂, a widely used method prized for solvent-free processing and repeatable output. The technique allows FOCL to target specific cannabinoid profiles while limiting unwanted residues. For broad-spectrum products, further refinement removes THC, addressing buyers who want CBD without THC exposure. Full-spectrum lines retain minor cannabinoids alongside trace THC within U.S. compliance thresholds. Choices remain clearly signposted.
Vegan and allergen-friendly cues appear across site materials, including vegan, non-GMO, and gluten-free labelling. Formal third-party audits of those claims are Not disclosed by brand, so consumers sensitive to specific ingredients should still read each label carefully. The net effect is a modern, clean-label portfolio that avoids unnecessary additives and keeps formulas approachable. Consistency underpins brand trust.
FOCL: Lab Testing, COAs & Safety
FOCL publishes batch-specific COAs publicly, a strong baseline for transparency. Each certificate shows cannabinoid potency and a menu of contaminant screens, making it easier to check what’s in the jar you’re actually buying. Publishing per-batch documentation demonstrates operational discipline and supports lot-to-lot traceability. That approach suits cautious buyers and first-timers alike.
COAs cover cannabinoids, heavy metals, pesticides, microbials, residual solvents, and mycotoxins. FOCL uses an ISO 17025-accredited laboratory, which sets competence standards for calibration and testing. The brand indicates batch-level testing frequency, so shoppers can verify potency within normal tolerances. Broader safety guidance, medical assurances, or dosing advice remain outside FOCL’s public posture. Responsible boundaries matter.
FOCL: Pricing & Value
FOCL sits in the mid-premium bracket by U.S. standards, which translates to moderate-to-premium pricing for Australian customers after conversion and shipping. Gummies carry higher sticker prices than oils, reflecting manufacturing complexity and flavour systems. The brand’s value story leans on public COAs, ISO-accredited testing, and clear spectrum labelling rather than aggressive discounting. Subscriptions and bundles lower the effective price sensibly.
Below are indicative examples with AUD shown first and USD approximations in brackets. Where a pack size is unspecified on the public page, we list size as Not disclosed by brand. Australian buyers should also factor international freight, duties, and local compliance checks if importing privately. Price signals still help comparison.
| Product | Size | Strength | Price (A$) | Approx. Price (US$) |
|---|---|---|---|---|
| Deep Sleep Gummies | Not disclosed by brand | 25 mg per gummy (typical) | A$104.88 | US$69 |
| Feel Good Gummies | Not disclosed by brand | 25 mg per gummy (typical) | A$104.88 | US$69 |
| Chill Out Gummies | Not disclosed by brand | 25 mg per gummy (typical) | A$89.68 | US$59 |
| Daily Calm Gummies | Not disclosed by brand | 25 mg per gummy (typical) | A$74.48 | US$49 |
| Broad Spectrum Drops | 30 mL bottle | 1000 mg CBD | A$59.28 | US$39 |
| Broad Spectrum Drops | 30 mL bottle | 3000 mg CBD | A$104.88 | US$69 |
| Deep Relief Cooling Cream | Not disclosed by brand | 1000 mg CBD | A$59.28 | US$39 |
| Daily Soothe CBG + CBD Drops | 30 mL bottle | CBG + CBD (listed 1000 mg total) | A$89.68 | US$59 |
| Good Night Full-Spectrum Sleep Drops | 30 mL bottle | Listed 1500 mg | A$104.88 | US$69 |
| THC + CBD Tincture | 30 mL bottle | CBD with trace THC (labelled) | A$104.88 | US$69 |
Note: Prices in AUD; USD approximations based on exchange rates as of October 2025.
Price drivers
Potency, spectrum type, flavour systems, and testing transparency drive relative price movements within FOCL’s lineup. Gummies cost more to produce and package, while oils benefit from simpler inputs and scale efficiencies. Bundles and subscriptions meaningfully offset list prices without overcomplicating choices. The resulting basket often lands at a sensible mid-premium total for mixed carts.
Subscriptions & Bundles
FOCL’s Subscribe & Save typically offers around 20% off plus free U.S. shipping, with a default 30-day cadence. Customers can modify, skip, or cancel within their account without penalties. This model suits habitual users who value automated replenishment and predictable costs. New buyers can trial one-off orders before committing.
Bundles combine complementary products into themed sets, often matching or exceeding subscription savings on a per-unit basis. Examples include sleep-oriented pairings or relief-focused mixes that simplify basket building. Specific Australian bundle pricing and delivery terms remain Not disclosed by brand. Value improves when shoppers align bundles with their preferred format and flavour profile. Consider what you’ll actually use.
Payments & Checkout in Australia
FOCL’s storefront supports mainstream cards and common digital wallets for U.S. customers. The brand does not publish a dedicated Australian checkout flow or local currency processing. Bank transfers, buy-now-pay-later options, and crypto acceptance are Not disclosed by brand. Australian buyers would likely transact in USD if purchasing directly from the U.S. website. Currency conversion may apply.
Accepted methods
- Cards: Major credit and debit cards supported on the U.S. storefront
- Digital wallets: Shop-integrated wallets shown on U.S. checkout
- Bank transfers: Not disclosed by brand
- Crypto: Not disclosed by brand
Regional exclusions, Australian merchant acquiring, or GST handling are Not disclosed by brand. If importing privately, shoppers should review their card’s FX margins and any cross-border fees before ordering. Keep receipts for reconciliation.
Shipping, Delivery & Returns in Australia
FOCL ships domestically within the United States with standard and expedited options. Typical U.S. delivery windows run three to seven business days for ground services, with faster tiers available at higher cost. International delivery, Australian carriers, and total lead times remain Not disclosed by brand. Without formal AU shipping terms, customers should assume U.S. origin for any shipment.
Free shipping thresholds apply to U.S. orders over a stated amount, while subscriptions receive complimentary shipping by default. Those policies may not extend to international addresses. Australian customs, duties, and state-level considerations sit outside FOCL’s published policies. Buyers should understand their local obligations before importing goods. Surprises aren’t fun.
Returns policy
FOCL lists a 60-day satisfaction guarantee with returns routed through customer support for authorisation. The policy references eligibility for items from the most recent order window, including unused or empty containers as specified by the brand. Subscription-order refunds may follow additional terms and timelines. International return logistics to the U.S. are Not disclosed by brand.
FOCL: Reputation & Customer Feedback
Across brand materials and third-party commentary, FOCL earns praise for flavour profiles, clean labelling, and approachable product names. Public COAs and ISO-accredited testing bolster perceived quality, which matters for cautious buyers. Packaging and unboxing feedback trends positive, with straightforward instructions and distinctive colour coding by product line. Shoppers appreciate clarity.
Neutral and mixed sentiments cluster around relative pricing versus budget competitors, along with requests for more capsule options. Some buyers prefer additional flavours or lower-sugar formulations, which is common for gummy products. Delivery feedback skews positive within the U.S., with isolated mentions of delays during peak seasons. International experiences are sparse.
Negative remarks most often mention value perceptions at full retail and occasional flavour mismatches. Because effects-based testimonials vary by individual preference, readers should treat them as subjective sentiment rather than evidence. Overall tone suggests consistent quality and tidy execution, with room to improve format diversity and global access. The fundamentals look solid.
Pros & Cons
Pros
- Public, batch-specific COAs with ISO 17025 laboratory testing noted
- Clear spectrum labelling across broad- and full-spectrum lines
- Clean ingredient lists; oils with organic MCT; vegan and non-GMO labelling
- Subscription and bundle savings that meaningfully reduce basket costs
- Approachable range with flavours and formats for different preferences
Cons
- No confirmed Australian distribution or dedicated AU checkout
- Mid-premium price points compared with budget CBD brands
- Capsule and isolate categories absent; vapes Not disclosed by brand
- International payment, shipping, and returns specifics Not disclosed by brand
FAQ
Does FOCL have an Australian store?
Not disclosed by brand. The website presents a U.S. storefront without a local AU site.
Are FOCL products THC-free?
Broad-spectrum lines are positioned as THC-free, while full-spectrum options include trace THC within U.S. limits.
What formats does FOCL sell?
Gummies, oils, a cooling topical, and a pet tincture. Capsules and vapes are Not disclosed by brand or not offered.
How transparent is FOCL about testing?
The brand publishes batch-specific COAs with potency and contaminant panels from an ISO 17025 lab.
What extraction method is used?
Supercritical CO₂ extraction, followed by further refinement for broad-spectrum products to remove THC.
Is the range vegan or allergen-friendly?
Site labelling indicates vegan, non-GMO, and gluten-free. Independent audits are Not disclosed by brand.
How much do FOCL products cost in Australia?
Indicative converted prices range roughly A$59 to A$105 per unit before shipping and duties.
Does FOCL accept Australian payment methods?
Not disclosed by brand for AU-specific payments; U.S. checkout supports mainstream cards and wallets.
Does FOCL ship to Australia?
International shipping terms and Australian carriers are Not disclosed by brand at this time.
What’s the returns policy?
FOCL lists a 60-day satisfaction guarantee. International return logistics to the U.S. are Not disclosed by brand.
Conclusion
FOCL presents a tidy, flavour-forward CBD range anchored by public batch COAs and ISO-accredited testing. The brand’s split between broad- and full-spectrum options makes selection easy for Australians with differing views on THC. Oils offer clean formulas with organic MCT, while gummies prioritise taste and convenience. The topical provides a non-ingestible alternative for targeted application. Choice stays straightforward.
For Australian buyers, the main gaps involve distribution, payment localisation, and published international shipping terms. Those details remain Not disclosed by brand, so prospective customers should plan for USD billing, conversion costs, and possible import considerations. If FOCL formalises Australian logistics and disclosure, it would strengthen fit for the local market. Until then, transparency on testing and ingredients remains its strongest asset.
