Feals: CBD brand review (Australia)

October 9, 2025

Feals: Brand Overview

Feals was founded in 2019 in the United States and operates from Denver, Colorado. The brand presents itself as a modern wellness company with full-spectrum hemp formulations that contain multiple cannabinoids, including trace THC below the U.S. legal limit of 0.3%. Feals is not formally present in Australia at this time, and its pricing remains listed in U.S. dollars. Transparency forms a central part of its philosophy—each product features a QR code that links to its third-party Certificate of Analysis (COA).

Feals positions itself as a minimalist, educational brand seeking to normalise hemp-based wellness products. Its clean packaging and direct-to-consumer subscription approach emphasise convenience, trust, and product consistency. The brand claims its hemp is grown using organic practices in Colorado and Oregon, and each batch undergoes multiple rounds of testing by accredited laboratories.

Feals

Feals: Key Facts

  • Founding year: 2019
  • Headquarters: United States (Denver, Colorado)
  • Australian presence: Not disclosed by brand
  • Spectrum positioning: Full-spectrum CBD
  • THC stance: Below 0.3% THC
  • COA transparency: QR-linked, third-party certificates
  • Product formats: Oils, gummies, mints, Focus Melts, bundles
  • Strengths: 600 mg, 1200 mg, 2400 mg
  • Extraction method: CO₂ extraction
  • Hemp origin: Colorado and Oregon farms
  • Carrier/base: MCT (coconut) oil
  • Vegan/allergen notes: Gummies listed as vegan, gluten-free; others Not disclosed by brand
  • COA access: Public via QR codes
  • Testing scope: Cannabinoids, pesticides, heavy metals, solvents, microbials, mycotoxins
  • ISO 17025 lab: Yes, confirmed for some batches
  • Batch testing frequency: Not disclosed by brand
  • Pricing examples: Oils from ~US$56; Gummies ~US$55
  • Returns: 30-day “happiness guarantee”
  • Australian pricing and payment: Not disclosed by brand

Feals: Product Range & Who It Suits

Feals provides oils, gummies, mints, Focus Melts, and bundle packs. Oils come in three strengths—600 mg, 1200 mg, and 2400 mg—offering flexible intake. Gummies are portioned, vegan, and low in sugar. Mints and Focus Melts deliver quick absorption and discreet use. Sleep blends with CBN and THC are available for nighttime routines. No capsules or topical creams appear in the current catalogue.

Oils suit users seeking flexible dosing and a neutral taste. Gummies appeal to those preferring simple, pre-measured portions. Mints and Focus Melts fit those prioritising portability. Because Feals products retain trace THC, individuals sensitive to THC may wish to confirm suitability before purchase.

Forms & Types Audit

  • CBD Oils – Available (600–2400 mg)
  • CBD Gummies – Available (vegan, microdosed)
  • CBD Mints – Available
  • CBD Focus Melts – Available
  • CBD Sleep Gummies – Available (with CBN/THC blend)
  • CBD Capsules – Not disclosed by brand
  • CBD Topicals – Not disclosed by brand
  • CBD Pet products – Not disclosed by brand
  • Full-spectrum CBD – Available
  • Broad-spectrum / Isolate CBD – Not disclosed by brand

Feals: Quality, Sourcing & Extraction

Feals sources hemp from farms in Colorado and Oregon that reportedly use organic cultivation methods. Farm names and audit data are not public. Extraction relies on CO₂ methods to maintain purity and minimise solvent residues. The extracted full-spectrum oil is then blended with MCT (coconut) oil to create its tinctures. No flavouring is added to the oils, maintaining a natural profile.

The gummies are described as vegan, gluten-free, and non-GMO. Other allergen details, such as cross-contamination or nut traces, remain Not disclosed by brand. The company highlights its commitment to clean sourcing but has not published soil test data or third-party agricultural certifications.

Feals: Lab Testing, COAs & Safety

Each Feals batch includes a QR code linking to an independent COA. These certificates are conducted by ISO 17025–accredited laboratories such as SC Labs and Botanacor. Tests typically cover cannabinoids, pesticides, heavy metals, residual solvents, microbial contaminants, and mycotoxins. Results show non-detectable levels of contaminants in most recent reports.

Feals has not disclosed its batch testing frequency or listed all partner labs. Still, its commitment to third-party verification aligns with industry best practice. The brand also displays standard disclaimers noting that its statements are not evaluated by the FDA and its products are not intended to diagnose, treat, cure, or prevent any disease.

Feals: Pricing & Value

ProductSizeStrengthPrice (A$)Approx. Price (US$)
CBD Oil (base)600 mgNot disclosed by brand~56
CBD Oil (strong)2400 mgNot disclosed by brand~70
CBD Gummies30 countMicrodose formulaNot disclosed by brand~55
CBD MintsFast-actingNot disclosed by brand~40

Prices in AUD; USD approximations based on exchange rates as of October 2025.

Feals’ prices position it in the premium tier. Strength and product format largely determine cost. Subscriptions can reduce pricing by around 20%. Despite high transparency standards, reviewers note that cost per milligram of CBD is above average compared to competitors.

Subscriptions & Bundles

Feals operates a flexible subscription program. Discounts average 20%, with delivery intervals of 15, 30, or 60 days. Customers can pause, modify, or cancel at any time. Bundles such as the Relax or Calm sets combine multiple items at reduced per-unit pricing. Subscription buyers often benefit from free U.S. shipping, though no Australian-specific terms are listed.

Payments & Checkout in Australia

Feals accepts Visa, Mastercard, and American Express cards on its U.S. site. PayPal and similar digital wallets are also supported. The company does not mention Australian-specific methods such as BPAY, Afterpay, or local bank transfers. All orders appear processed in U.S. dollars, and Australian users may face foreign transaction fees. Overall, Australian payment availability is Not disclosed by brand.

Shipping, Delivery & Returns in Australia

Within the United States, Feals ships orders within 2–5 business days and offers free shipping for purchases above a threshold. Orders placed before midday Mountain Standard Time ship the same day. The brand provides a 30-day “happiness guarantee,” allowing refunds if a user is unsatisfied. For Australia, Feals does not specify whether it ships directly, handles import duties, or manages returns from overseas. International delivery details and state restrictions remain Not disclosed by brand.

Feals: Reputation & Customer Feedback

Customer sentiment toward Feals is generally positive. Reviewers often highlight the brand’s clear lab data, minimalist packaging, and consistent product quality. Many appreciate the mild taste and ease of use, particularly for oils and gummies. Subtle effects and smooth experiences are recurring points of praise.

Neutral feedback centres on the gentle nature of the products and perceived variability in potency. Negative comments usually reference pricing, limited refund responsiveness, and the absence of strong effects for some users. The Better Business Bureau lists Feals with a B- rating, mainly due to unaddressed complaints. Despite these concerns, Feals maintains favourable scores across review platforms, indicating steady customer satisfaction.

Pros & Cons

  • Transparent COAs accessible via QR codes
  • Multiple product formats and potencies
  • Vegan-friendly gummies with clean ingredient lists
  • Flexible subscription program with discounts
  • ISO 17025 laboratory testing coverage
  • No confirmed Australian shipping or support
  • Premium pricing compared to competitors
  • Incomplete disclosure of allergen and farm data
  • Mixed reports on customer service response
  • Trace THC may deter highly sensitive users

FAQ

Does Feals ship to Australia?
Feals does not list Australia among its shipping destinations, and import arrangements remain Not disclosed by brand.

Are COAs publicly available?
Yes. Each Feals product carries a QR code linking to independent, third-party laboratory results.

What extraction method does Feals use?
CO₂ extraction is used to isolate cannabinoids while minimising residual solvents.

Are Feals products vegan or gluten-free?
Gummies are listed as vegan and gluten-free. Other items are Not disclosed by brand.

Can subscriptions be paused or cancelled?
Yes. The Subscribe & Save program allows modifications or cancellation at any time.

Are there THC-free products?
No. Feals focuses on full-spectrum formulations and has no separate THC-free line.

Does Feals provide batch testing results?
Yes, COAs include cannabinoid potency and contaminant testing for each batch.

What payment options are available for Australians?
Only international credit cards are confirmed. Other local payment methods are Not disclosed by brand.

Is Feals certified organic?
The brand cites organic farming practices but holds no visible third-party organic certification.

How reliable are the lab results?
Feals uses ISO 17025–certified labs for testing, though testing frequency is Not disclosed by brand.

Conclusion

Feals stands out in the U.S. hemp market for its transparent lab testing and user-friendly approach. Its clean formulations and COA accessibility foster trust. However, the lack of confirmed Australian distribution, pricing, and local payment options makes purchasing from Australia uncertain. For Australian consumers prioritising verified lab data and simplicity, Feals offers solid quality indicators but incomplete regional details. Key unknowns—shipping, allergen data, and testing frequency—remain Not disclosed by brand.