Charlotte’s Web: Brand Overview
Charlotte’s Web began in 2013 in Louisville, Colorado, when the Stanley brothers created a hemp extract with an unusually high CBD content. Over time, their work evolved into one of the most visible names in the North American hemp sector. The company’s purpose centres on transparency, natural cultivation, and detailed testing standards. It remains headquartered in the United States, with certified hemp farming partners located mainly in Colorado and Kentucky.
The brand does not list any formal Australian operations or local e-commerce channels. Although Charlotte’s Web products often appear in international discussions about hemp wellness, the company itself has not confirmed any legal distribution for the Australian market. Within Australia, CBD products are subject to strict regulation under the Therapeutic Goods Administration. At present, Australian consumers cannot purchase over the counter CBD, and no Charlotte’s Web item is ARTG listed or sold through local pharmacies.
Charlotte’s Web positions its line as full spectrum hemp extract supported by scientific quality assurance. It maintains a strict THC policy consistent with US federal hemp guidelines, limiting THC to below 0.3% for full spectrum items and to non detectable levels for THC Free broad spectrum products. The company publishes Certificates of Analysis on its website, showing cannabinoid content and contaminant results. These COAs reflect an emphasis on public transparency rarely matched in this category.
Company Background
The Stanley brothers originally cultivated hemp for research and botanical interest before founding Charlotte’s Web. Their work drew attention for its focus on naturally high CBD strains and consistent cannabinoid ratios. The company developed a vertically integrated process covering seed genetics, cultivation, extraction, and final formulation. This structure gives Charlotte’s Web control over production and traceability from soil to shelf.
By 2020, the company had achieved Certified B Corporation status, demonstrating compliance with social and environmental accountability standards. It also joined the U.S. Hemp Authority certification program. Both acknowledgements reinforce its claim to sustainable and ethical sourcing practices.
Positioning & Transparency
Charlotte’s Web communicates its testing and quality commitments through public COAs and ISO 17025 laboratory validation. The company highlights measurable metrics such as cannabinoid profiles, heavy metal screening, and microbial checks. No mention appears of Australian regulatory engagement, and the brand’s compliance statements remain focused on US hemp legislation.
Charlotte’s Web: Key Facts
- Founding year: 2013
- HQ country: United States, Louisville, Colorado
- AU presence: Not disclosed by brand
- Positioning: Full spectrum hemp extract brand with US grown hemp and a THC Free range
- THC stance: Up to 0.3% THC in full spectrum and non detectable THC in THC Free products
- CBD Oils: Available
- CBD Gummies: Available
- CBD Capsules: Available
- CBD Topicals: Available
- CBD Vapes: Not available
- CBD Pet products: Available
- Full spectrum CBD: Available
- Broad spectrum CBD: Available
- Isolate CBD: Not disclosed by brand
- Extraction: CO2 extraction, Original Formula uses alcohol extraction
- Hemp origin: United States
- Carrier or base: MCT oil and olive oil
- COA access: Public batch lookup
- Testing lab accreditation: ISO 17025
- Vegan or allergen notes: Vegan non GMO gummies
- Certifications: Certified B Corporation and U.S. Hemp Authority participant
- AU pricing, shipping, payments: Not disclosed by brand
Charlotte’s Web: Product Range & Who It Suits
Charlotte’s Web offers a diverse collection of CBD products targeting taste, convenience, and consistency. The lineup includes full spectrum oils, THC Free options, gummies, softgel capsules, topicals, and a pet range. Although Australian consumers cannot buy these domestically, the variety demonstrates how the company meets different lifestyle preferences overseas.
Oils come in 30 to 100 mL bottles using MCT or organic olive oil as carriers. Strengths often vary from around 17 mg per mL to 60 mg per mL depending on formulation. The 60 mg per mL oil provides flexibility for experienced users familiar with CBD content measurement. For those seeking controlled serving sizes, gummies and capsules provide consistent dosages, typically 10 mg per serving in gummies and 15 to 25 mg per capsule.
Topicals include balms, creams, and roll ons aimed at direct skin application without ingestion. The brand avoids vapes entirely, aligning with regulatory caution around inhalation products. Charlotte’s Web pet products include oils and chews and carry quality assurances within the US market, though no AU veterinary compliance data are provided.
Formats in Australia
Oils tend to attract users seeking simple administration and variable serving control. Gummies suit those who prioritise flavour or prefer a discreet format. Capsules are practical for people wanting a tasteless and portable option. Topicals cater to customers preferring targeted application without oral consumption. Pet products are positioned for those wanting consistent hemp extract formulations for animals.
Forms & Types audit
- CBD Oils: Available, 30 to 100 mL bottles, roughly 17 to 60 mg per mL strengths
- CBD Gummies: Available, typically 10 mg CBD per serving
- CBD Capsules: Available, full spectrum, 15 to 25 mg CBD each
- CBD Topicals: Available, creams, balms, roll ons
- CBD Vapes: Not available
- CBD Pet products: Available, chews and oils
- Full spectrum CBD: Available, core product line
- Broad spectrum CBD: Available, THC Free range
- Isolate CBD: Not disclosed by brand
Charlotte’s Web: Quality, Sourcing & Extraction
Charlotte’s Web operates its own cultivation and processing framework across several US states. Hemp plants are grown following recognised quality standards using non GMO genetics cultivated without synthetic pesticides. The company’s control over cultivation helps maintain stable cannabinoid ratios across harvests.
Extraction primarily uses supercritical CO2 regarded for producing clean oil without residual solvents. The Original Formula uses alcohol extraction which the brand reports retains a wider range of plant compounds. Both methods aim for consistent cannabinoid and terpene retention.
Carrier oils differ by product type. MCT oil offers a neutral flavour and stable shelf life, while olive oil provides an alternative for consumers avoiding coconut derivatives. Gummies include plant based pectin rather than gelatin, making them vegan and gluten free.
Charlotte’s Web publishes limited detail about allergen management processes, and no independent audit of manufacturing conditions has been made public beyond ISO 17025 analytical certification. The brand’s sustainability stance extends to packaging, using recyclable materials in many product lines.
Hemp Origin & Standards
All hemp used by Charlotte’s Web is cultivated in the United States under legal hemp programs. The company’s genetics and farms are traceable with soil quality and water management systems reported in corporate communications. No Australian grown hemp features in its supply chain.
Extraction & Refinement
The supercritical CO2 method delivers a clear consistent extract without chemical residues. Alcohol extraction in the Original Formula involves longer steeping and filtration which results in a darker oil with a stronger natural flavour. Both methods contribute to the brand’s reputation for batch consistency.
Charlotte’s Web: Lab Testing, COAs & Safety
Charlotte’s Web is known for a comprehensive testing framework. Each product batch is analysed for cannabinoid potency, THC compliance, heavy metals, pesticides, residual solvents, and microbial safety. COAs are publicly accessible and linked to individual lot numbers. Consumers can verify results through a batch lookup tool.
The brand performs both internal and third party testing. Its in house laboratory achieved ISO 17025 certification confirming adherence to international testing standards. Independent laboratories such as SC Labs and Botanacor provide additional verification which supports unbiased data presentation.
COA Access
Every product carries a batch or QR code leading to its corresponding COA. These reports include quantitative cannabinoid breakdowns and certificates of compliance. Such openness encourages informed purchasing decisions and aligns with industry transparency goals.
Testing Scope & Frequency
- Cannabinoid content and potency validation
- Heavy metal screening
- Pesticide and herbicide checks
- Residual solvent analysis
- Microbial contamination testing
Each production run is tested before release. Results display both absolute concentrations and acceptable threshold levels under US hemp regulations. Safety language focuses on ingredient quality and analytical reliability without medical or therapeutic references.
Charlotte’s Web: Pricing & Value
Charlotte’s Web sits at the premium end of the CBD market. Pricing reflects verified testing, certified sourcing, and ethical branding. Australian prices remain Not disclosed by brand, so the table below uses converted approximations drawn from US market levels to illustrate relative value in AUD with a secondary reference in USD.
| Product | Size | Strength | Price A$ | Approx. Price US$ |
|---|---|---|---|---|
| CBD Oil 60 mg per mL | 30 mL | 1800 mg CBD | A$180 | ~US$120 |
| CBD Gummies | 60 count | 10 mg CBD per serving | A$85 | ~US$57 |
| CBD Capsules | 30 count | 15 mg CBD each | A$75 | ~US$50 |
| CBD Balm | 42 g | Full spectrum | A$70 | ~US$47 |
| THC Free Oil | 30 mL | 25 mg per mL | A$160 | ~US$106 |
Prices in AUD, USD approximations based on exchange rates as of October 2025.
While Charlotte’s Web may appear costly compared with generic CBD oils, the value lies in transparency and certification. For Australian buyers, imported cost structures would likely be higher due to customs and compliance limits. No confirmed local retail pricing exists.
Price Drivers
Key price drivers include COA transparency, ISO 17025 testing, US grown hemp, and Certified B Corporation credentials. Potency also affects per milligram calculations, with stronger oils usually yielding better value per unit of CBD.
Subscriptions & Bundles
Charlotte’s Web offers subscription options within the United States but Not disclosed by brand for Australia. Subscribers in the US receive up to 35% off the first order and 30% on subsequent deliveries. Frequency can be set on a recurring schedule, and customers can pause or cancel through an online portal.
The brand periodically releases product bundles that combine oils, gummies, and topicals. These bundles can provide about 30% combined savings. No indication of Australian participation or fulfilment has been provided.
Subscription Terms
Discounts, cadence options, and cancellation tools are described for US customers. Australian subscription availability remains Not disclosed by brand.
Bundle Options
Bundle composition varies by season and inventory. AU specific bundle programs remain Not disclosed by brand.
Payments & Checkout in Australia
Charlotte’s Web has not disclosed any payment methods specific to Australia. On the US store, major cards such as Visa, Mastercard, and American Express are accepted alongside select digital wallets. Bank transfers and cryptocurrency are not supported.
Accepted Methods
- Cards: Visa, Mastercard, American Express, US context
- Digital wallets: Shop Pay, PayPal, Google Pay, US context
- Bank transfers: Not disclosed by brand
- Crypto: Not disclosed by brand
Notable Exclusions
No details confirm AUD processing or Australian merchant gateways. No indication of region specific payment restrictions has been provided beyond the absence of AU checkout.
Shipping, Delivery & Returns in Australia
Charlotte’s Web does not currently ship to Australia. The official store delivers within the United States using major domestic carriers. Australian consumers therefore cannot place orders directly through the brand checkout.
Shipping timeframes for US customers average three to seven business days depending on location. The brand occasionally provides free shipping above certain order thresholds, though those details apply to US customers only.
Australian import of CBD is regulated under the Therapeutic Goods Administration controlled frameworks. Private importation of Charlotte’s Web products without prescription is prohibited. No timeframe, cost, or carrier data exist for Australian addresses.
Shipping Timeframes
- US Domestic: 3 to 7 business days
- Australia: Not disclosed by brand
Returns Policy
- US: 30 day satisfaction guarantee
- Australia: Not disclosed by brand
Charlotte’s Web: Reputation & Customer Feedback
Charlotte’s Web holds an overall positive reputation across North American and global user communities. Transparency and consistency attract repeat buyers, and the brand often receives praise for professional presentation and reliable test data. Reviews on trusted retail platforms show high satisfaction ratings drawn from large order volumes in the US.
Positive
- Reliable batch testing and public COAs foster consumer trust
- Gummies and oils receive favourable feedback for taste and consistency
- Environmental and social certifications enhance credibility
- Customers appreciate verified THC compliance and consistent labelling
Neutral or Mixed
- Pricing is often considered high relative to newer CBD brands
- Subscription discounts vary which causes confusion among long term users
- Some customers mention slow website support or response times
- Packaging updates sometimes create uncertainty about potency labelling
Negative
- Some reports of difficulties with refund processing
- Complaints about limited stock availability during high demand
- Occasional notes about inconsistent texture in topicals
- No dedicated Australian customer support channel is available
Pros & Cons
- Transparent COA access for every batch
- Independent ISO 17025 laboratory validation
- US grown certified hemp under ethical standards
- Wide product range including THC Free and vegan options
- B Corporation certification reflecting sustainability focus
- Australian pricing, shipping, and payment details Not disclosed by brand
- No local distribution or ARTG listed products
- Premium prices compared with many competitors
- Allergen and isolate CBD details remain limited
- Customer service response times vary by report
FAQ
Is Charlotte’s Web available for purchase in Australia ?
No confirmed Australian retail or e commerce channel exists. Access remains Not disclosed by brand.
Does Charlotte’s Web offer THC Free products ?
Yes, the THC Free line uses broad spectrum extract with non detectable THC.
Where does the company source its hemp ?
Charlotte’s Web cultivates hemp within the United States through certified farming programs.
Which extraction methods are used ?
The brand employs CO2 extraction and alcohol extraction for specific formulations such as the Original Formula.
Are Charlotte’s Web gummies vegan ?
Yes, the brand specifies plant based pectin which makes gummies vegan and gluten free.
Does Charlotte’s Web test every product batch ?
Yes, each batch undergoes cannabinoid, metal, solvent, and microbial testing verified through COAs.
Can Australians import Charlotte’s Web products privately ?
CBD importation requires appropriate authorisation under Australian law. General import is not permitted.
Does Charlotte’s Web ship internationally ?
No, the brand lists only domestic US shipping.
Is Charlotte’s Web certified ?
Yes, it holds Certified B Corporation and U.S. Hemp Authority credentials.
What is the return policy ?
US customers can return products within 30 days. Australian terms are Not disclosed by brand.
Conclusion
Charlotte’s Web demonstrates a comprehensive approach to hemp product integrity using US grown hemp, certified extraction processes, and transparent testing protocols. Its full spectrum and THC Free ranges cater to varied consumer preferences overseas.
For Australians, Charlotte’s Web represents an example of high standard manufacturing rather than a currently accessible brand. Local pricing, shipping, and payment information remain Not disclosed by brand. Even so, COA transparency, ethical certification, and consistent potency offer useful benchmarks when comparing international CBD producers.
