Bluebird Botanicals: Brand Overview
Bluebird Botanicals began in 2012 and operates from Colorado, USA. The company positions itself as a transparency-first hemp brand, emphasising batch-level Certificates of Analysis and ethical certifications. Australian shoppers won’t find a local storefront or AU-specific website content. Availability remains unclear.
Product lines span full-spectrum, broad-spectrum, and isolate CBD, with a clear stance that full-spectrum products contain trace THC within U.S. hemp limits. The brand also sells THC-free options derived from isolate for buyers who prefer zero THC. COAs are published against lot numbers, enabling verification before purchase. Nice and simple.
Company background
Founders built the brand around rigorous quality controls and third-party testing. Operations reference cGMP audits and B Corp status, reinforcing a values-led posture. Australian localisation, including regional compliance statements or a dedicated AU team, remains Not disclosed by brand.
Positioning & transparency
Bluebird stresses traceability across ingredients, extraction, and finished goods. Buyers can cross-check batch potency and contaminant screens through public COAs. The posture favours informed comparison rather than hype. Transparency sits at the core.
Bluebird Botanicals: Key Facts
- Founding year: 2012
- HQ country: USA (Colorado)
- AU presence: Not disclosed by brand
- Positioning: U.S. hemp CBD specialist focused on testing transparency
- THC stance: Full-spectrum within U.S. hemp trace THC; THC-free line uses isolate
- Formats: CBD Oils, CBD Gummies, CBD Capsules/Soft gels, CBD Topicals, CBD Pet products
- Types: Full-spectrum CBD, Broad-spectrum CBD, Isolate CBD
- Strengths & sizes: Oils commonly 25 mg/serving; 1 oz and 2 oz bottles
- Extraction: Primarily CO₂; some ethanol processes noted
- Hemp origin: U.S. farms, including Colorado partners
- Certifications: B Corp; cGMP-audited; cruelty-free noted for select topicals
- Carrier/base: Organic MCT oil widely used; some lines use hemp seed oil
- Vegan/allergen notes: Not disclosed by brand for every SKU
- COA access: Public batch lookup by lot number
- Testing scope: Cannabinoids; heavy metals; pesticides; residual solvents; microbiology; mycotoxins
- ISO 17025 lab: Not disclosed by brand
- Batch testing frequency: Each batch and raw inputs tested
- Subscriptions: Subscribe & Save with significant discounts and flexible cadence
- Payments (AU view): Cards plus Apple Pay and Google Pay; no crypto stated
- Shipping to AU: Store policy indicates U.S. shipping focus; AU direct shipping Not disclosed by brand
- Returns: 30-day window for new and unopened items
Bluebird Botanicals: Product Range & Who It Suits
Range breadth helps different preferences, even if Australian availability is unclear on the site. Oils suit tinkerers who like adjusting serving amounts and prefer faster onset compared with gummies. Gummies prioritise convenience and taste, with consistent piece counts. Soft gels avoid the hemp taste entirely and feel tidy in a work bag. Easy choice.
Topicals focus on localised application and avoid ingestion altogether, which appeals to users who prefer a straightforward routine. Pet oil targets owners seeking a non-ingestible option for themselves but an ingestible for animals; brand guidance remains non-medical. THC-free isolate caters to those who avoid THC exposure, including workplace sensitivity. Discretion matters for many.
Formats in Australia
The brand does not publish an AU-specific catalogue, so availability for local delivery remains Not disclosed by brand. Australians commonly assess the U.S. range for reference and check import constraints independently. Local retail channel details are absent.
Who each format suits
Oils: suit customisation and sublingual use, with straightforward ingredients and clear COAs. Gummies: suit taste-first users and those wanting discrete, portable pieces. Soft gels: suit consistent routines, quick packing, and zero-flavour preferences. Short and simple.
Topicals: suit those who prefer external application and tidy cleanup. Pet products: suit owners who want format parity with human lines but a pet-labelled product. THC-free lines: suit sensitivity to THC or strict workplace policies.
Forms & Types audit
- CBD Oils: Available — examples include Classic, Extra Strength, THC-Free, and CBDA + CBD blends
- CBD Gummies: Available — full-spectrum options in multiple counts
- CBD Capsules: Available — soft gels with standardised servings
- CBD Topicals: Available — sport lotion and salve formats
- CBD Vapes: Not disclosed by brand
- CBD Pet products: Available — pet-labelled oils with modest serving strength
- Full-spectrum CBD: Available — across oils, gummies, soft gels, and topicals
- Broad-spectrum CBD: Available — observed primarily in pet and select topical lines
- Isolate CBD: Available — THC-Free oils and certain topicals
Quality, Sourcing & Extraction
Hemp supply reflects U.S. cultivation, including partnerships with Colorado farms where applicable. The brand highlights responsible sourcing and consistency across inputs and finished extracts. Certifications add external accountability to that narrative. Consistency matters here.
Extraction relies on supercritical CO₂ for flagship tinctures, with ethanol processes noted for certain materials. Post-processing supports THC removal in isolate lines and refinement to targeted cannabinoid profiles. The Complete line blends CBDA and CBD, incorporating steam-distilled botanicals for flavour and aroma. Process choices appear deliberate.
Carrier oils include organic MCT for neutral flavour and stable shelf performance. Legacy or specialty lines may use hemp seed oil for a more botanical profile. Vegan and allergen statements are not consistently provided across every SKU. Those specifics remain Not disclosed by brand.
Hemp origin & standards
The brand communicates U.S. origin and emphasises farming partners. Independent audits and certifications support expectations for traceability. Australian readers should still verify COAs per batch. Check first.
Extraction & refinement
CO₂ extraction underpins potency and cleanliness narratives in the core range. Ethanol appears where suitable for specific inputs and cost-effectiveness. THC-free products rely on isolate, avoiding detectable THC in finished oils. The approach is systematic.
Lab Testing, COAs & Safety
Bluebird maintains a public COA system where lot numbers retrieve batch reports. Typical documents cover cannabinoid potency alongside contaminant panels. That scope commonly includes heavy metals, pesticides, residual solvents, microbiology, and mycotoxins. Verification is possible before purchase.
Testing frequency is presented as per-batch and includes raw input checks. ISO 17025 accreditation for partner labs is not explicitly published by the brand on each product page. Where accreditation status is unspecified, treat it as Not disclosed by brand. Caution is sensible.
COA access
COAs are linked to batch numbers printed on packaging and order details. Buyers can compare label claims with laboratory results before deciding. The mechanism encourages accountability. It’s convenient.
Testing scope & frequency
- Cannabinoids: potency profile and THC detection
- Heavy metals: elemental impurities screening
- Pesticides: multi-residue panels where applicable
- Residual solvents: confirmation after extraction and refinement
- Microbiology & mycotoxins: hygiene and fungal toxin checks
- Frequency: presented as every batch plus raw input testing
Pricing & Value
Bluebird prices often sit in the premium bracket relative to no-frills competitors. The value case rests on published COAs, certifications, and consistent batch testing. Subscriptions can materially reduce per-unit cost for repeat buyers. Budget-minded shoppers should compare potency per dollar.
Prices below use an indicative AUD conversion with USD shown in brackets. Figures are rounded for readability. Exchange rates move quickly.
| Product | Size | Strength | Price (A$) | Approx. Price (US$) |
|---|---|---|---|---|
| Classic Oil Extra Strength | 1 oz (30 mL) | 25 mg per serving | A$155 | ~US$99.95 |
| Classic Oil Extra Strength | 2 oz (60 mL) | 25 mg per serving | A$271 | ~US$174.95 |
| THC-Free Isolate Oil | 1 oz (30 mL) | 25 mg per serving | A$77 | ~US$49.95 |
| Full-Spectrum Gummies | 30 count | 15 mg per gummy | A$77 | ~US$49.95 |
| Full-Spectrum Gummies | 20 count | 15 mg per gummy | A$62 | ~US$39.95 |
| Soft Gels | 30 count | 15 mg per soft gel | A$54 | ~US$34.95 |
| Soft Gels | 60 count | 15 mg per soft gel | A$85 | ~US$54.95 |
| Soft Gels | 120 count | 15 mg per soft gel | A$155 | ~US$99.95 |
| CBD Salve (Isolate) | 1 oz | 750 mg total | A$51 | ~US$32.95 |
| Sport Lotion | 6 oz | Approx. 700–1 250 mg total | A$108 | ~US$69.95 |
| Complete CBDA + CBD Oil | 1 oz (30 mL) | 25 mg combined per serving | A$170 | ~US$109.95 |
| Companion Pet Oil | 2 oz (60 mL) | ~5 mg per serving | A$101 | ~US$64.95 |
Prices in AUD; USD approximations based on exchange rates as of October 2025.
Price drivers
Potency, extract type, and testing transparency drive price movements across the catalogue. Larger bottles improve per-milligram value at the expense of upfront spend. Subscription pricing shifts the value equation for repeat orders. Timing matters with promos.
Subscriptions & Bundles
Bluebird’s Subscribe & Save program advertises significant percentage discounts on recurring deliveries. Users typically select delivery cadence in weeks or months and can skip, pause, or cancel via their account portal. Power users benefit most.
Bundle packs or curated sets aren’t clearly documented beyond seasonal offers. For that reason, bundle availability is Not disclosed by brand. If bundles appear, expect limited-time pricing aligned to site promotions. Stock varies quickly.
Subscription terms
Discounts may not combine with other coupons based on standard subscription terms. The site indicates flexible cancellation without penalty. Always confirm terms at checkout. Read the details.
Payments & Checkout in Australia
Accepted methods shown at checkout include major cards such as Visa, Mastercard, and American Express. Digital wallet support typically includes Apple Pay and Google Pay where enabled. Bank transfer and crypto acceptance remain Not disclosed by brand for direct-to-consumer orders. Keep it simple.
Accepted methods
- Cards: Visa, Mastercard, American Express
- Digital wallets: Apple Pay, Google Pay
- Bank transfers: Not disclosed by brand
- Crypto: Not disclosed by brand
Notable exclusions
AU-specific payment rails like POLi, PayID, or domestic BNPL services are not listed. Checkout displays USD pricing and U.S. tax handling. AUD settlement isn’t available on the site. That’s a limitation.
Shipping, Delivery & Returns in Australia
Bluebird’s policy focuses on domestic U.S. shipping with typical 4–5 business day windows after dispatch. Carriers include postal and courier services commonly used within the United States. Australian delivery options are not presented on policy pages. AU remains unsupported directly.
International shipping language exists but does not offer clear AU specifics, leaving import feasibility to the buyer. Australians considering third-party freight or resellers should assess customs, duties, and regulatory controls independently. That decision carries risk and added cost. Proceed carefully.
Returns allow 30 days for new and unopened items, with return shipping usually at the customer’s expense unless the brand made an error. Refunds exclude original shipping fees except where legally required. Keep packaging intact. Timelines matter.
Shipping timeframes
Domestic U.S. timeframes centre on standard ground methods and fulfilment queues. Express tiers may appear occasionally, but AU-bound options are not offered on the site. State-based Australian restrictions are therefore Not disclosed by brand. No AU carrier listed.
Returns policy
One return per customer typically applies, targeting unopened goods in original condition. Proof of purchase and lot identification support processing. Always request an RMA if required. Keep records.
Bluebird Botanicals: Reputation & Customer Feedback
Positive: Customers frequently praise transparent COAs, approachable flavour in newer gummies, and the breadth of formats. B Corp status and cGMP auditing bolster brand trust among value-driven buyers. Service quality attracts favourable mentions. That builds confidence.
Neutral/mixed: Perceived value varies, with some buyers preferring higher milligram per dollar alternatives. Subscription percentages and promo stacking sometimes confuse newcomers. Taste remains subjective for full-spectrum oils. Reactions differ.
Negative: A subset of reviews reference slow fulfilment during peak sales or holidays. Others mention expectation mismatch relative to price. Some comments question clarity around international availability and policy language. Communication matters.
Pros & Cons
- Public batch COAs with broad contaminant screening
- B Corp and cGMP-audited quality posture
- Wide format coverage: oils, gummies, soft gels, topicals, pet
- THC-free isolate options for THC-sensitive buyers
- Subscription model can materially improve value
- No clear direct shipping to Australia on current policy pages
- Premium pricing versus budget CBD competitors
- ISO 17025 lab status and vegan/allergen specifics often Not disclosed by brand
- Bundles and AU retail channels remain Not disclosed by brand
FAQ
Does Bluebird Botanicals ship directly to Australia?
Store policy emphasises U.S. shipping. The brand does not publish a direct AU delivery option.
How can I verify what’s in a product before buying?
Use the lot number to retrieve a COA showing cannabinoid potency and contaminant panels for that batch.
What product types does the brand make?
Oils, gummies, soft gels, topicals, and pet-labelled oils, spanning full-spectrum, broad-spectrum, and isolate categories.
Are THC-free options available?
Yes, isolate-based oils and some topicals are formulated without detectable THC in finished products.
Which carrier oils are used in tinctures?
Organic MCT oil is common across recent lines, while some formulations use hemp seed oil.
Do they publish ISO 17025 lab details?
Specific ISO 17025 accreditation for labs used is Not disclosed by brand on product pages.
Can Australians pay in AUD at checkout?
No, checkout shows USD pricing. AU-specific payment rails and currency settlement are not offered.
Is a subscription required to get better pricing?
No, one-off purchases are available, though subscriptions typically unlock larger discounts.
What’s the returns window?
The policy states 30 days for new and unopened products, subject to standard conditions.
Do they sell vape products?
Vape availability is Not disclosed by brand. The site does not maintain a dedicated vape category.
Conclusion
Bluebird Botanicals suits Australian buyers who value batch-level transparency, ethical certifications, and multiple formats. The range covers full-spectrum, broad-spectrum, and isolate categories with clear COA access. Pricing trends premium but improves with subscriptions. Value depends on your format and size choices.
The key constraints for Australians include absent direct AU shipping and limited regional checkout options. Details on ISO 17025 lab accreditation, line-by-line vegan or allergen statements, bundles, and local retail channels are Not disclosed by brand. If those elements matter, wait for clearer regional support or contact the brand for written confirmation. Clarity helps everyone.
